ABOUT US
FITZSODA was born from a vision of a new approach to wellness and performance. Founded in 2025 by Andrea Rinaldo and a team of professionals from the fitness and nutrition world, the company has a clear goal: to offer an authentic, clean, and original alternative in the functional beverage landscape.
OUR STORY
Our story comes to life between the gym and the laboratory, in days shaped by sweat and innovation. In a market dominated by energy drinks and supplements loaded with artificial stimulants, we chose a different path: a transparent, responsible route focused on real value.
After months of experimentation and listening closely to the needs of athletes, trainers, and consumers, the team consolidated an entrepreneurial philosophy built on three pillars:
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Integrity and transparency, from ingredient selection to communication.
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Research and innovation, to stay aligned with global trends and technical progress.
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An active community, with genuine support for an authentic sports culture at its core.
OUR MISSION
Our intent is clear: to promote an active and mindful lifestyle without sacrificing enjoyment. We want people who train to feel supported by a drink that reflects their values, their commitment, and their desire for authenticity.
OUR VALUES
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Credibility: we communicate in a direct and responsible way, building trust through clarity.
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Excellence: we strive for quality at every stage, from R&D to the user experience.
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Community: we believe in shared inspiration, mutual support, and collective growth.
OUR TEAM
A passionate and multidisciplinary team made up of fitness professionals, nutrition experts, and marketing specialists. Each member brings different skills, united by a common vision: shaping a product that can become a reference point for those who live their training with passion.
FITZSODA is a young and dynamic project — a brand that grows, learns, and looks to the future with confidence.
If you share our authentic approach, you’re already part of the journey.